Title: Recreational Map of New Mexico
With the increasing importance of tourism as a source of income and civic pride, the state developed roadmaps with inviting images and greetings. It was most likely Governor John E. Miles who initiated the tradition of having a gubernatorial greeting and portrait accompany recreational and road maps. Governor Miles called our state a “restful” place, while current Governor Susana Martinez points toward its “rich heritage and beauty.”
Santa Fe: New Mexico State Tourist Bureau, 1941. Fray Angélico Chávez History Library NMHM, Map Collection 78.9 E1941.
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